Deloitte2019holidayretailsurveyTop10insightsTheDeloitteInsightsConsumerIndustryCenter(the“center”)providesaforumforinnovation,thoughtleadership,groundbreakingresearch,andindustrycollaborationtohelpcompaniessolvethemostcomplexindustrychallenges.Technologyischangingatarapidpace,andsoareconsumers.Howwillthesechangesimpactthewayourclientsdobusinessinthefuture?Thecenterprovidespremierinsightsbasedonprimaryresearchonthemostprevalentissuesfacingtheconsumerindustrytohelpourclientsruneffectivelyandachievesuperiorbusinessresults.Thecenterisyourtrustedsourceforinformationonleadingtrendsandresearchthatconnectinsights,issues,andsolutionsforDeloitte’sfourconsumersectors:automotive;consumerproducts;retail,wholesale&distribution;andtransportation,hospitality,andservices.AbouttheDeloitteInsightsConsumerIndustryCenterIntroduction3Short-termconsumersentimentispositive,4butheadwindsareformingShopperswantgreatproducts,gooddeals,6andmoreconvenienceConsumerswanttheirholidaygiftsdeliveredforfree8Theexperienceofcelebratingtheseasonwithothersis10theleadingtypeofholidayspendOnlineshoppingislookingevenstrongerthisholidayseason12There’smoretoholidayhighspendersthanincomealone14Smartphonesarebecomingthego-toplatformfor16holidayshoppingOnlineretailersandmassmerchantsarethemostpreferred18formatsforholidayshoppingHolidayshoppingisexpectedtopeakinearlyDecember20thisyearOnlineretailersaretheNo.1sourceofinspiration22formostshoppersIt’stimetojinglealltheway24Contents2Deloitte2019holidayretailsurvey3RETAILISLOOKINGtoenjoyanothercheerfulholidayseason.Deloitte’sannualholidayeconomicforecastestimatesthatholidayretailsaleswillincrease4.5–5percentthisyear.E-commerceholidaysalesareprojectedtogrow14–18percentover2018.Our34thannualholidayretailsurveyfindingscorroboratethisforecast:Consumersseembullishabouttheeconomythisyearandtheirhouseholdfinancialsituation,asreflectedintheirspendingplansforthecomingholidayseason.Andconsumersagainplantoshoponlineastheirpreferredholidaychannel,withonlinepurchasesexpe...
