TheRetailSocialProofBarometer1THERETAILSOCIALPROOFBAROMETERHOWTOPRETAILERSMATCHUPTOCONSUMEREXPECTATIONSTheRetailSocialProofBarometer3ContentsUsersocialproof.........................................................................................................................................................................4Ratingsandreviews..........................................................................................................................................................4UserGeneratedContent(UGC)................................................................................................................................9Wisdomofthecrowd...........................................................................................................................................................13Productrecommendations........................................................................................................................................13Popularitymessaging...................................................................................................................................................16Celebrity&influencersocialproof...........................................................................................................................19Keyfindingsataglance.....................................................................................................................................................23Topretailers..........................................................................................................................................................................23Topverticals.........................................................................................................................................................................24Actionpointsforretailers.................................................................................................................................