上海热带海宫可行性研究报告摘要一、项目内容及现状______________________________________________________31.1项目单位：________________________________________________________________31.2项目内容：________________________________________________________________31.3地理位置：________________________________________________________________31.4天然温泉：________________________________________________________________41.5设计规模：________________________________________________________________41.6在建投资_________________________________________________________________41.7配套工程：_______________________________________________________________5二、行业背景及项目特点__________________________________________________62.1行业背景__________________________________________________________________62.1.1国际行业背景_________________________________________________________________62.1.2国内行业背景_________________________________________________________________62.1.3上海行业背景__________________________________________________________________62.2项目特点__________________________________________________________________72.2.1以回归自然为主题______________________________________________________________72.2.2以海洋文化为卖点______________________________________________________________72.2.3以全民健身为内容______________________________________________________________72.2.4以持续经营为基础_____________________________________________________________72.2.5代表了新一轮都市旅游休闲的发展方向___________________________________________72.2.6“海派文化”的代表作__________________________________________________________82.2.7大上海的旅游标志性建筑_______________________________________________________8三、市场分析____________________________________________________________93.1旅游消费现状：____________________________________________________________93.2游客消费趋势：____________________________________________________________93.3竞争状况______________________________________________...
