第３９卷第４期兰州文理学院学报(社会科学版)Vol．３９,No．４２０２３年７月JournalofLanzhouUniversityofArtsandScience(SocialSciences)Jul．２０２３【收稿日期】２０２２Ｇ１１Ｇ２３【作者简介】曾晓萍(１９８８－),女,福建泉州人,泉州市艺术馆馆员,硕士,主要从事非物质文化遗产保护研究.传播符号学视野下的非遗展览展示———以泉州非物质文化遗产馆为例曾晓萍(泉州市艺术馆泉州市非遗保护中心,福建泉州３６２１００)【摘要】非遗展览展示在非遗保护工作中具有重要作用,是未来一个时期保护和传播非遗的重要工作.本研究以泉州非物质文化遗产馆的实践为例,从传播符号学的视角分析创建中的展陈实践、运营中的活态展示实践,借用传播符号学的理论范式,通过符号机制,从文化认同视角找到非遗传播过程中深层次的认同结点和认知共性,从而指导非遗传播实践,加强民众与非遗的良性互动,营造良好的遗产保护氛围,提升民众文化自信和文化自觉.【关键词】泉州非物质文化遗产馆;非遗展览展示;传播符号学;文化认同【中图分类号】G２６５【文献标识码】A【文章编号】２０９５Ｇ７００９(２０２３)０４Ｇ００４３Ｇ０５IntangibleCulturalHeritageExhibitionfromPerspectiveofCommunicationSemiotics———TakingQuanzhouIntangibleCulturalHeritageMuseumasanExampleZENGXiaoＧping(QuanzhouArtMuseumQuanzhouIntangibleCulturalHeritageConservationCenter,Quanzhou３６２１００,Fujian,China)Abstract:IntangibleCulturalHeritageexhibitionplaysanimportantroleintheprotectionofIntangibleCulturalHeritage,andisanimportantworkfortheprotectionanddisseminationofIntangibleCulturalHeritageinthefuture．TakingthepracticeofQuanzhouIntangibleCulturalHeritageMuseumasanexample,thispaperanalyzestheexhibitionpracticeincreationandthelivingdisplaypracticeinoperationfromtheperspectiveofcommunicationsemiotics．ItusesthetheoretiＧcalparadigmofcommunicationsemioticstofindthedeepＧlevelidentificationnodesandcognitivecommonalitiesintheprocessofIntangibleCulturalHeritagecommunicationfromtheperspectiveofculturalidentitythroughthesymbolicmechanism,soastoguidethepracticeofIntangibleCulturalHeritagecommunication,strengthenthepositiveinteractionbetweenpeopleandIntangibleCulturalHeritage,createagoodatmosphereforherit...
