社会体育学2023年(第13卷)第17期当代体育科技(ContemporarySportsTechnology)新兴体育项目市场监管的现实困境与优化路径研究漆光泽张大志*(苏州大学体育学院江苏苏州215021)摘要：自《关于加快发展体育产业促进体育消费的若干意见》发布以来，新兴体育项目开始逐渐被大众所接触到，然而在其快速兴起的背后，却充斥着各种市场乱象。该文采用文献资料和逻辑分析的研究方法，分析了我国在新兴体育项目市场监管所面临的主要困境：监管依据不足、监管责权不清、监管力量相对薄弱、监管手段相对滞后。在此基础上，提出引入包容审慎的创新监管理念，实行分类监管，完善监管依据和监管组织体系建设，加强信息信用监管的策略。为我国政府有关行政主管部门建立新兴体育项目的市场监管体制提供一些可供考量的理论依据，以加快推进我国高标准体育市场体系建设。关键词：新兴体育项目市场监管内在逻辑包容审慎中图分类号：G80-05文献标识码：A文章编号：2095-2813(2023)17-0085-05ResearchontheRealisticDilemmaandOptimizationPathoftheMarketRegulationofEmergingSportsQIGuangzeZHANGDazhi*(PhysicalEducationandSportsSchool,SoochowUniversity,Suzhou,JiangsuProvince，215021China)Abstract:Sincethereleaseof"DocumentNo.46",emergingsportshavegraduallycomeintothepubliceye,buttherearevariousmarketdisordersbehindtheirrapidrise.Usingtheresearchmethodsofliteratureandlogicalanalysis,thispaperanalysesthemaindilemmasfacedbyChinainthemarketregulationofemergingsports:insufficientregulatorybasis,unclearregulatoryresponsibilitiesandrights,relativelyweakregulatorystrengthandrelativelylaggingregulatorymeans,andonthisbasis,proposesthestrategiesofintroducinginclusiveandprudentinnovativeregulationconcepts,implementingclassifiedregulation,improvingtheregulatorybasisandtheconstructionoftheregulatoryorganizationsystem,andstrengtheninginformationandcreditregulation,soastoprovidesometheoreticalbasisforconsiderationfortherelevantregulatoryauthoritiesofChinesegovernmenttoestablishamarketsupervisionsystemforemergingsports,andacceleratetheconstructionofahigh-standardsportsmarketsysteminChina.KeyWords:Emergingsports;Marketregulation;Intrinsiclogic;Inclusiveandprudent2014年，国务院颁布了《...
