品牌体育用品商业计划书2010-5-23目录前言...............................................................................................................-3-第一部分摘要................................................................................................-4-一、项目描述............................................................................................-4-二、市场目标............................................................................................-4-三、项目优势和特点...................................................................................-5-第二部分综述................................................................................................-5-第一章项目计划介绍.................................................................................-5-1.1项目简介......................................................................................-5-1.2服务内容与服务模式......................................................................-6-1.3技术介绍......................................................................................-6-1.4服务优势......................................................................................-7-1.5销售策略.....................................................................................-7-1.6市场渗透.....................................................................................-8-第二章市场分析与预测.............................................................................-8-2.1需求分析......................................................................................-8-2.2市场调查结果................................................................................-8-2.3市场前景分析................................................................................-9-2.4竞争分析....................................................................................-10-第三章营销策略.....................................................................................-11-3.1营销策略....
