1TableofContents1.TheRoutefromConcepttoCompany...............................................................................21.1.Successfactors............................................................................................................21.2.Stagesofdevelopment..............................................................................................32.TheBusinessIdea..................................................................................................................62.1.Developingabusinessidea......................................................................................62.2.Elementsofapromisingbusinessidea...................................................................72.3.Protectingyourbusinessidea................................................................................102.4.Presentingyourideatoinvestors..........................................................................113.TheBusinessPlan................................................................................................................133.1.Advantagesofabusinessplan...............................................................................133.2.Characteristicsofasuccessfulbusinessplan.......................................................133.3.Theinvestor’spointofview...................................................................................153.4.Tipsonpreparingaprofessionalbusinessplan..................................................174.StructureandKeyElementsofaBusinessPlan..............................................................194.1.Executivesummary.................................................................................................194.2.Productorservice....................................................................................................214.3.Managementteam...................................................................................................224.4.Marketandcompetition..................
