PAGEITABLEOFCONTENTSHURDLE:THEBOOKONBUSINESSPLANNINGMILLENNIUMEDITION(REVISED)Howtodevelopandimplementasuccessfulbusinessplan.By:TimBerryPAGEIIHURDLE:THEBOOKONBUSINESSPLANNINGPaloAltoSoftware,Inc.,MillenniumEdition(Revised),October,2000Thiseditioncontainsnewinformation,expandedtreatmentoftopics,andimprovedorcorrectedtableexamplesinseveralchapters.Publisher:PaloAltoSoftware,Inc.144E.14thAve.Eugene,OR97401USAFax:1(541)683-6250Email:info@paloalto.comWebsite:www.paloalto.comCopyright©2000TimothyJ.BerryAllrightsreservedunderInternationalandPan-AmericanCopyrightConventions.Allrightsreserved.Reproductionofthisworkinwholeorinpartwithoutwrittenpermissionofthepublisherisprohibited.PublishedintheUnitedStatesbyPaloAltoSoftware,Inc.,Eugene,OR.LibraryofCongressCatalogNumber:00-109560ISBN0-9664891-4-4CoverdesignbyPaulBerry.BooklayoutbyTeriEpperly.Editor,SteveLange.PAGEIIITABLEOFCONTENTSAbouttheAuthorTimBerry’slatestbookisOnTarget:TheBookonMarketingPlans,co-authoredwithDougWilson,publishedinOctober,2000.HisCPA’sGuidetoBusinessPlanningwaspublishedin1998byHarcourtBraceProfessionalPublishing.Hisotherbooksonbusinessplanningwithspreadsheetswerepublishedinthe1980sbyDow-Jones-Irwin,Microtext/McGraw-Hill,andHaydenBooks.HisbusinesssoftwarehasbeenpublishedbyPaloAltoSoftwareandM&TPublishing.Hehasbeenaprofessionalbusinessplannersince1974,asanemployeeofBusinessInternationalandvicepresidentofCreativeStrategies,asaconsultanttoAppleComputer,asamemberoftheboardofdirectorsofBorlandInternational,andaspresidentandfounderofPaloAltoSoftware.Hehasgivenseminarsonbusinessplanningin10countriesonthreecontinents.BerryholdsaStanfordMBAdegree,anMAwithhonorsfromtheUniversityofOregon,andaBAmagnacumlaudefromtheUniversityofNotreDame.AcknowledgementsIwanttothankPaulBerryfornotjustcoverdesign,butforinspirationaswell.Iwasrecentlyintroducedtothephrase“EntrepreneurinHeat.”Ifyouhavetoaskwhatthatmeans,thenyou’veneverbeeninvolvedwithsomebodystartingabusiness.Theshortcutissimply“EIH.”PaulhasbeenEIHalotlately.Teri...
