HOWTOWRITEABUSINESSPLAN2TableofContentsPreface......................................................................................................................41.THEROUTEFROMCONCEPTTOCOMPANY...................................................41.1Successfactors.................................................................................................................................................41.2Stagesofdevelopment....................................................................................................................................52.THEBUSINESSIDEA...........................................................................................82.1Developmentofabusinessidea.....................................................................................................................82.2Elementsofapromisingbusinessidea..........................................................................................................92.3Protectingyourbusinessidea......................................................................................................................132.4Presentingtoinvestors.................................................................................................................................143.THEBUSINESSPLAN........................................................................................163.1Advantagesofabusinessplan.....................................................................................................................163.2Characteristicsofasuccessfulbusinessplan..............................................................................................163.3Theinvestor'spointofview.........................................................................................................................183.4Tipsonpreparingaprofessionalbusinessplan.........................................................................................214.STRUCTUREANDKEYELEMENTSOFABUSINESSPLAN................
