目录一、概述...........................................41.1历史及沿革...................................41.2发展计划.....................................51.3重大投资项目和发展方向.......................61.4ERP信息管理.................................61.5企业报刊及杂志...............................7二、2000年的产销数据..............................82.1实际产量.....................................82.2完成销量.....................................82.3盈利情况.....................................92.4出口情况.....................................92.5费用支出情况.................................9三、2001年计划...................................103.1产量计划....................................103.2销量计划....................................103.3费用预算....................................10四、2001年营销政策...............................114.1营销策略....................................114.2价格政策....................................114.3货款结算....................................134.4组织及营销队伍建设..........................144.5产品分销....................................194.5.1销售网络模式...........................204.5.2价格表.................................214.5.3样机政策...............................214.5.4分销渠道鼓励策略.......................214.5.5分销渠道管理...........................214.5.6激励政策...............................214.5.7终端销售...............................214.6产品组合及策略..............................214.6.1产品设计理念...........................214.6.2产品定位...............................214.6.3组合策略...............................214.7销售保障及支持..............................214.8促销组合策略................................214.8.1广告促销...............................214.8.2公共关系...............................214.8.3促销及推广.............................21五、市场推广......................................215.1市场推广计划................................215.2年度促销安排................................215.3广告策略...
