目录目录..................................................................................................................................1概要..................................................................................................................................3产品内容及相关服务介绍............................................................................4一产品名称.............................................................................................................4二产品目的.............................................................................................................4三产品介绍.............................................................................................................4四相关服务介绍.................................................................................................5五产品效用及优点介绍...............................................................................5项目实施技术方案................................................................................................8市场营销策划方案..............................................................................................11一市场环境分析................................................................................................111政策分析.........................................................................................................112行业整体情况分析...............................................................................123竞争对手分析..........................................................................................134本企业优势分析.....................................................................................145SWOT分析.....................................................................................................15二需求分析与目标市场选择.................................................................15三营销战略及行动方案..........................................................................
