河海大学文天学院第一届“挑战杯”大学生创业计划大赛创业计划书1《玫瑰酒产品》创业计划书目录1．执行总结············································32．项目背景············································43．市场机会············································64．公司战略············································95．市场营销············································106．生产管理············································157．投资分析············································178．财务分析············································199．管理体系············································2110．机遇与风险········································2211．风险资本的退2出···································23附录1．市场容量估算·······································242．市场调查和定性分析·······························243．财务附表············································2731.执行总结1.1.公司玫瑰酒类饮品开发有限责任公司是一个提议中的公司，它拥有玫瑰酒类饮品开发的专利技术，提倡科技为本的绿色生活新理念，为人类提供尽善尽美的天然饮品。我国所有饮品每年市场需求量约为200亿灌，其中含酒精类饮品约有90亿灌，可见人们对饮品的需求量之大。公司成立初期生产玫瑰酒类健康饮品，以满足迅速发展的大中城市夜间娱乐场所酒精饮料市场的需求，后期者采用生产玫瑰酒类附属饮品，以多种口感和多种价位来迎合更加广大的消费者群。使用投资建厂解决方案，针对解决我国所有饮品大部分依赖啤酒、果汁、可乐、矿泉水影响人们口感的问题。公司注重短...
