水动力营销策划书目录前言..................................................................................................................................................2一、企划概要..................................................................................................................................3二、现状分析..................................................................................................................................4（一）宏观分析......................................................................................................................5（二）微观分析......................................................................................................................6（三）结果分析......................................................................................................................7三、市场细分..................................................................................................................................5（一）目标市场策略..............................................................................................................5（二）产品分析......................................................................................................................6四、目标设定..................................................................................................................................6（一）策划目的......................................................................................................................6(二)策划目标..........................................................................................................................6五、产品策略..................................................................................................................................7(一)产品描述..........................................................................................................................7（二）产品名称....................................
