良品铺子经营方案策划书“楼兰蜜语”杯电子商务应用技能大赛良品铺子经营方案策划书2013年11月5日良品铺子经营方案策划书目录一、团队建设管理..........................................................................................................................3二、1.1团队建设............................................................................................................................31.2团队组织结构.....................................................................................................................31.3管理目标.............................................................................................................................41.4管理方法.............................................................................................................................4二、市场分析及产品定位...............................................................................................................52.1市场分析.............................................................................................................................52.2目标市场确定.....................................................................................................................52.3产品SWOTF分析..............................................................................................................62.4产品定位.............................................................................................................................6三、店铺策划与实施.......................................................................................................................83.1店铺管理.............................................................................................................................82.2店铺装修...........................................................................................................................103.3店铺运营...........................................................................................................
