汇泰投资集团海产品营销策划具体实施方案营销管理中心二零一四年六月十日目录目录…………………….……………………………………………………...………-1-一、产品策略：...................................................................................................................-2-1，商标定位：..............................................................................................................-2-2，品质定位..................................................................................................................-2-3，包装定位..................................................................................................................-2-4，消费群体定位..........................................................................................................-2-二、价格策略.......................................................................................................................-2-1．低价策略..................................................................................................................-3-2．平价策略..................................................................................................................-3-3．高价策略..................................................................................................................-3-三、渠道策略.......................................................................................................................-4-1，渠道定位..................................................................................................................-4-2，参加展会..................................................................................................................-4-3，网络营销推广..........................................................................................................-5-4，建立旗舰店..............................................................................................................-6-5，连锁加盟................................................
