ICS03.120.20CCSA00NMBD内蒙古品牌建设促进会团体标准T/NMBD001—2023农牧业品牌评价规范第1部分：农畜产品区域公用品牌Standardsforbrandevaluationofagricultureandanimalhusbandry—Part1:Regionalpublicbrandofagriculturalandlivestockproduct2023-04-15发布2023-05-15实施内蒙古品牌建设促进会发布全国团体标准信息平台全国团体标准信息平台T/NMBD001—2023I目次前言..................................................................................II1范围................................................................................12规范性引用文件......................................................................13术语和定义..........................................................................14原则................................................................................15评价对象............................................................................16评价内容............................................................................1建设主体........................................................................1品牌战略........................................................................1品牌价值........................................................................2品牌价值传递....................................................................2品牌价值维护....................................................................2品牌效益........................................................................27评价主体和人员能力..................................................................2评价主体........................................................................2人员能力........................................................................28评价方法............................................................................39评价程序............................................................................3明确评价目的....................................................................3确定评价要求.......................................................
