doi:10.3969/j.issn.1007-7375.2023.03.005面向双渠道销售的农产品定价与库存补货联合决策陈军，康莎(重庆交通大学经济与管理学院，重庆400074)摘要:近场销售竞争让越来越多的传统零售商采用双渠道销售生鲜农产品，由此引发新的定价与库存联合优化问题。针对这一问题，假设线上渠道仅销售新鲜产品，线下渠道同时销售新鲜产品和部分变质的产品，以周期利润最大化为目标，采用变质库存理论，构建需求依赖于价格和库存水平的零售商双渠道定价与库存补货联合决策模型，分析最优解存在性的性质。基于两部求解思路，设计启发式算法求解出最优保鲜期、销售周期、定价和利润，最后对单位成本、需求率、保鲜期和变质率等参数进行敏感性分析。研究结果表明，零售商双渠道销售农产品，利润随着保鲜期延长而增大，随变质成本增大呈现小幅度波动变化。保鲜成本和变质成本较低、销售价格较高、线上市场份额较大是零售商获得更高利润的基本条件。关键词:变质库存；定价策略；生鲜农产品；双渠道销售中图分类号:F253.4文献标志码:A文章编号:1007-7375(2023)03-0039-08JointDecisiononPricingandInventoryReplenishmentofAgri-foodwithDual-channelSalesCHENJun,KANGSha(SchoolofEconomicsandManagement,ChongqingJiaotongUniversity,Chongqing400074,China)Abstract:Thenear-fieldcompetitionhasledagrowingnumberoftraditionalretailerstosellfreshagri-foodproductswithdual-channelsales,whichcausesanewjointoptimizationproblemofpricingandinventory.Aimingatthisproblem,assumingthattheonlinechannelonlysellsfreshproducts,whiletheofflinechannelsellsbothfreshanddeterioratingproducts,ajointdecisionmodelofpricingandinventorywithdemanddependentonpriceandinventorylevelisestablished,usingthedeterioratinginventorytheory,withtheobjectiveofmaximizingperiodicprofits.Thepropertiesoftheexistenceoftheoptimalsolutionareanalyzed.Basedonthetwo-partsolutionmethod,aheuristicalgorithmisdesignedtosolvetheoptimalfreshnessperiod,salescycle,pricingandprofit.Finally,thesensitivityanalysisofunitcost,demandrate,fresh-keepingperiod,deteriorationrateisconducted.Resultsshowthattheretailerprofitsincreasewiththeextensionofthefresh-keepingperiod,andfluctuateslightlywiththeincreaseofthedeteriorationcostunderdual-channelsal...
