目录目录...................................................................................................................................................I摘要...................................................................................................................................................IAbstract.............................................................................................................................................II前言..............................................................................................................................................1第一章电子商务..........................................................................................................................21．1电子商务的含义..............................................................................................................21.2电子商务的分类................................................................................................................21.3电子商务的特点................................................................................................................31.4电子商务的意义................................................................................................................3第二章零售企业运营管理..........................................................................................................42.1零售企业的含义..............................................................................................................42.2零售企业的分类................................................................................................................42.3零售企业的运营管理的含义............................................................................................42.4零售企业的运营管理的特点............................................................................................5第三章零售企业营运管理现状.....................................................................................
