目录摘要............................................................ⅡAbstract........................................................Ⅲ引言.............................................................11我国入境旅游服务贸易发展现状....................................32江浙入境旅游服务贸易发展现状........................................................................42.1江苏省入境旅游服务贸易的发展现状.......................................................42.2浙江省入境旅游服务贸易的发展现状.......................................................53江浙入境旅游服务贸易的竞争力比较................................................................63.1国际市场的占有率指数...............................................................................63.2竞争优势指数...............................................................................................63.3显示性比较优势指数...................................................................................84江浙入境旅游服务贸易影响因素比较..............................................................104.1旅游资源.....................................................................................................104.2相关支持产业.............................................................................................114.3旅游人才.....................................................................................................124.4政府政策.....................................................................................................135提升江浙入境旅游服务贸易竞争力的对策......................................................145.1充分利用两省的自然资源和人文资源.....................................................145.2加强旅游支持性产业建设，完善服务体系.............................................145.3扩大海外旅游需求，提高旅游消费水平.................................................155.4加强政府调控，旅游行业协会引导的作用.............................................155.5提高旅游人才素质....................
