加快冷链物流行业发展的对策初探摘要伴随着电子商务和冷链物流的快速发展，冷链物流配送已成为生鲜电商利润的瓶颈，冷冻食品和冷冻食品等冷链需求大幅上升。因此,首先，理清研究的背景、目的和意义；其次，对冷链物流研究现状的相关理论进行简要的综述；在此基础上，针对冷链物流所发展的现状进行分析其中所存在的问题，第三方物流对于客户的服务的态度差、对于生鲜产品运输的技术不到位、设施不足是冷链物流发展中所主要存在的问题，严重的阻碍着冷链物流的发展。最后，针对这些问题，从提高冷链物流运输系统效率、搭建物流信息平台、整顿市场秩序以及完善基础设施建设等方面给出促进我国冷链物流发展的对策建议。关键词：冷链；冷链物流；冷链行业IAbstractWiththerapiddevelopmentofe-commerceandcoldchainlogistics,coldchainlogisticsdistributionhasbecomethebottleneckoftheprofitoffreshe-commerce,andthedemandforcoldchainsuchasfrozenfoodandfrozenfoodhasbeengreatlyincreased.Therefore,firstly,thebackground,purposeandsignificanceoftheresearchareclarified.Secondly,abriefreviewismadeontherelatedtheoriesofcoldchainlogisticsresearch.Onthisbasis,Inviewofthesituationofcoldchainlogisticsdevelopmentbyanalysisoftheproblems,thethirdpartylogisticsforcustomerserviceattitudeispoor,forfreshproducttransportationtechnologydoesnotreachthedesignatedposition,insufficientfacilitiesisthemainproblemsexistinginthecoldchainlogisticsdevelopment,seriouslyhinderingthedevelopmentofcoldchainlogistics.Finally,aimingattheseproblems,fromimprovingtheefficiencyofcoldchainlogisticstransportationsystem,logisticsinformationplatform,rectifyingthemarketorderandperfectinfrastructureconstructioncountermeasuresandSuggestionstopromotethedevelopmentofcoldchainlogisticsinChinaarepresented.Keywords:Coldchain;Coldchainlogistics;ColdchainindustryII目录1绪论.............................................................11.1研究的背景..................................................11.2研究的目的及意义............................................12冷链物流的相关理论综述........................................22.1冷链物流的含义及发展背景....................................22....
