Taglinewww.hbr.orgTHEWARONCUSTOMERS…page78CHINA’SBUSINESSMOONSCAPE…page8860HowSuccessfulLeadersThinkRogerMartin68MakeYourCompanyaTalentFactoryDouglasA.ReadyandJayA.Conger78CompaniesandtheCustomersWhoHateThemGailMcGovernandYoungmeMoon88ScorchedEarth:WillEnvironmentalRisksinChinaOverwhelmItsOpportunities?ElizabethEconomyandKennethLieberthal98TheNewDealattheTopYvesL.DozandMikkoKosonen20FORETHOUGHT37HBRCASESTUDYWeGoogledYouDianeCoutu49BIGPICTURESavingtheInternetJonathanZittrain106TheSophisticatedInnovator109ABuyer’sGuidetotheInnovationBazaarSatishNambisanandMohanbirSawhney121TheInnovationValueChainMortenT.HansenandJulianBirkinshaw139EXECUTIVESUMMARIES144PANELDISCUSSIONJune2007COMINGATYOU…page60Ourexpertiseistosetthecourse.VALENCIA,america'sCUP2007Soyoucannavigatethroughanychallenge.InAmerica’sCupsailingaswellasinFinancialServices,tobeonthecuttingedgeittakestherightcombinationofstrategy,teamwork,timingandknowledge,momentbymoment.ThisiswhatyoucanexpectfromAllianz–agloballeaderinInsuranceandAssetManagement.That’swhywearethechoiceofalargenumberofFortuneGlobal500®companiesandindividualsaroundtheworld.www.allianz.com/americascupAllianz.FinancialsolutionsfromA-ZINSURANCE|ASSETMANAGEMENT|BANKINGAllianzisaregisteredtrademarkofAllianzSE,Germany.AllianzSEistheparentcompanyofentitiesaroundtheworldsuchasAGF,AllianzGlobalInvestorsandDresdnerBank.Therangeofservicesindifferentmarketsmayvary.AllianzistheMainSponsorofBMWORACLERacing,theAmericanchallengerinthe32ndAmerica’sCup.4HarvardBusinessReview|June2007|hbr.orgJUNE2007Features60HowSuccessfulLeadersThinkRogerMartinGreatleadersrefusetochoosebetweenAandB.Throughholisticthinking,theyforgeaninnovativethirdway.68MakeYourCompanyaTalentFactoryDouglasA.ReadyandJayA.CongerAreyoumakingthemostofyourhigh-potentialtalent?Tocompeteontheglobalstage,youneedtoputtherightpeoplewiththerightskillsintherightplaceattherighttime–andfast.78CompaniesandtheCustomersWhoHateThemGailMcGovernandYoungmeMoonIfyourcompanyisonaslipperyslope–extractingmor...
