2023年第01期·总第343期118【经贸教育】融合视角下中职跨境电商专业开展美学素养教育的应用策略研究张岸嫔（1.金华广播电视大学，浙江金华321000；2.浙江商贸学校，浙江金华321000；3.金华商业技工学校，浙江金华321000）[摘要]浙江区域经济的高质量发展对技能型跨境电商人才的需求推向了新高度，职业教育将更注重培养综合职业能力和审美能力，“深化职业院校美育教学改革，加强美育的渗透与融合”的教育理念成为高素质复合型技能人才孵化的政策引领。如何实现专业教育与美育深层次交互、提升学生综合审美能力成为跨境电商专业面临的“真问题”。从中职跨境电商人才培养中美育教育的缺失入手，探索将美育和专业课程教育相结合的全新跨境电商人才培养应用策略。[关键词]融合；职业教育；跨境电商；专业课程；美育素养；策略[中图分类号]G712[文献标识码]A[文章编号]2095-3283(2023)01-0118-04ResearchontheApplicationStrategyofAestheticLiteracyEducationforCross-borderE-commerceMajorsinSecondaryVocationalSchoolsfromthePerspectiveofIntegrationZhangAnpin(1.JinhuaRadioandTelevisionUniversity,JinhuaZhejiang321000;2.ZhejiangCommerceSchool,JinhuaZhejiang321000;3.JinhuaCommercialTechnicalSchool,JinhuaZhejiang321000)Abstract:Thehigh-qualitydevelopmentofZhejiang'sregionaleconomyhaspushedthedemandforskilledcross-bordere-commercetalentstoanewheight.Vocationaleducationwillpaymoreattentiontocultivatingcomprehensiveprofessionalabilityandaestheticability.Theeducationalconceptof"deepeningthereformofaestheticeducationinVocationalCollegesandstrengtheningthepenetrationandintegrationofaestheticeducation"hasbecomethepolicyguidancefortheincubationofhigh-qualitycompoundskilledtalents.Howtorealizethedeepinteractionbetweenprofessionaleducationandaestheticeducationandimprovestudents'comprehensiveaestheticabilityhasbecomea"realproblem"facedbycross-bordere-commercemajors.Startingwiththelackofaestheticeducationinthetrainingofcross-bordere-commercetalentsinsecondaryvocationalschools,thispaperexploresanewapplicationstrategyofcross-bordere-commercetalentstrainingthatcombinesaestheticeducationwithprofessionalcurriculumeducation.KeyWords:Integrating;VocationalEduca...
