鞋类工艺与设计SHOESTECHNOLOGYANDDESIGN2023年1月第3卷第2期Jan.2023Vol.3No.2·24·江西旅游文创产品设计中赣傩艺术元素的创新应用研究李鸿祥1，张志强2（1.江西艺术职业学院，江西南昌330000；2.南昌工学院，江西南昌330000）摘要：赣傩艺术作为江西特色的非物质文化遗产有着鲜明的地域和文化特色，蕴藏着丰富的文化创意符号和创意元素，能够为江西旅游文创产品设计源源不断地输送文化内涵和创意灵感。通过对赣傩艺术特征提炼、形象萃取和特色借鉴的创意手法，秉承着延续传承赣傩艺术元素的“历史背景”和“文化底蕴”，使得赣傩文创产品设计更具“识别性”与“地域性”特色。赣傩艺术元素能够为江西旅游文创设计提供源源不断的设计灵感，创作具有江西本土化特征的旅游文化创意作品，对赣傩非遗文化的传承发展提供助力。关键词：赣傩艺术元素；非遗文化创新应用；旅游文创产品设计中图分类号J505文献标识码ADOI:10.3969/j.issn.2096-3793.2023-02-008ResearchontheInnovativeApplicationofGanNuoArtisticElementsintheDesignofJiangxiTourismCulturalandCreativeProductsLIHongxiang1，ZHANGZhiqiang2（1.JiangxiVocationalAcademyoftheArts,Nanchang330000,China;2.NanchangInstituteofScienceandTechnology,Nanchang330000,China）Abstract:AsanintangibleculturalheritagewithJiangxicharacteristics,GanNuoarthasdistinctregionalandculturalcharacteristics,andcontainsrichculturalcreativesymbolsandcreativeelements,whichcancontinuouslyconveyculturalconnotationandcreativeinspirationforthedesignofJiangxitourismculturalcreativeproducts.Throughthecreativetechniquesofextractingtheartisticfeatures,imageextractionandcharacteristicreferenceofGanNuo,the“historicalbackground”and“culturaldeposits”oftheartisticelementsofGanNuoareinherited,makingthedesignofGanNuoculturalandcreativeproductsmore“identifiable”and“regional”features.TheartisticelementsofJiangxiNuocanprovidecontinuousdesigninspirationforJiangxitourismculturalandcreativedesign,createcreativeworksoftourismculturewithJiangxilocalizationcharacteristics,andhelptheinheritanceanddevelopmentofJiangxiNuointangibleculturalheritageculture.Keywords:gannuoartelement;innovativeapplicationofintangibleculturalheritage;desi...
