•区块链与供应链•考虑谈判权力的供应链企业自愿型环境规制参与决策协调研究□陈哲1陈国宏1,2[1.福建工程学院福州350118；2.福州大学福州350116][摘要]【目的/意义】我国正处于经济社会发展全面绿色转型时期，探究供应链企业参与自愿型环境规制的促进机制对我国环境治理绩效提升有积极意义。【设计/方法】通过构建了一个二级供应链模型，研究制造商参与自愿型环境规制决策机制并讨论政府补贴对企业参与规制决策的影响，进而引入考虑谈判权力影响的收益分享契约，探究供应链协调机制。【结论/发现】（1）制造商参与自愿型环境规制受到消费者信任度、绿色产品偏好的正向影响，但消费者价格敏感度与参与度反向相关；政府补贴有助于促进企业参与自愿型环境规制，对于供应链企业形成有效激励；（2）谈判权力对收益分享契约协调作用具有影响，但存在一定的阈值，当零售商谈判权力高于该临界值时，制造商自愿型参与度及双方利润水平均得到提升，供应链实现协调优化。[关键词]自愿型环境规制；谈判权力；政府补贴；消费者信任；收益分享契约[中图分类号]F224[文献标识码]A[DOI]10.14071/j.1008-8105(2021)-5017ResearchontheSupplyChainEnterprises’VoluntaryEnvironmentalRegulationParticipationDecisionandCoordinationConsideringBargainingPowerCHENZhe1CHENGuo-hong1,2(1.FujianUniversityofTechnologyFuzhou350118China;2.FuzhouUniversityFuzhou350116China)Abstract[Purpose/Significance]Intheperiodofcomprehensivegreentransformationofeconomicandsocialdevelopment,theparticipationofsupplychainenterprisesinvoluntaryenvironmentalregulationhaspositivesignificancefortheimprovementofenvironmentalgovernanceperformanceinChina.[Design/Methodology]Thispaperconstructsatwo-levelsupplychainmodeltostudythedecision-makingmechanismofmanufacturers’participationinvoluntaryenvironmentalregulationandtheinfluenceofgovernmentsubsidiesinenterprises’participationdecision-making,andthenintroducesarevenue-sharingcontractconsideringthebargainingpowertocoordinatethesupplychain.[Conclusions/Findings](1)Consumertrust,greenproductpreferencepositivelyaffectmanufacturer’sparticipation,whileconsumerpricesensitivityisinverselyrelatedtoparticipation.Governmentsubsidyhaseffectiveincentivesforsupplychain...
