基于归属需求的当代日用陶瓷设计研究*阮波清(景德镇陶瓷大学江西景德镇333000)摘要马斯洛需求理论把人的需求分为了5个层次,即生理需求、安全需求、归属与爱、尊重需求、自我实现需求。随着生产力的发展和科技的进步,人们的物质需求在不断满足后,更渴望得到精神的慰籍,追求更高层次的精神需求。笔者以当代日用陶瓷设计为例,探讨了“归属感”在其设计中的意义与价值,通过对当代日用陶瓷设计原则、归属感的定义、意义及不同消费群体所需的归属感分类,简要分析其对当代日用陶瓷设计的启示,从而缩小消费者与产品之间的距离,营造出产品、人、环境这3者之间更为协调的氛围感,从而带给人们精神上的愉悦感受,满足了人们对于产品归属的需求。关键词归属需求日用陶瓷设计造型装饰材质中图分类号:TQ174.73文献标识码:A文章编号:1002-2872(2023)02-0038-03ResearchontheDesignofContemporaryHouseholdCeramicsBasedontheNeedsofBelongingRuanBoqing(JingdezhenCeramicUniversity,Jiangxi,Jingdezhen,333000,China)Abstract:Maslow'sdemandtheorydividespeople'sneedsintofivelevels,namelyphysiologicalneeds,securityneeds,be-longingandlove,respectneeds,andselfrealizationneeds.Withthedevelopmentofproductivityandtheprogressofscienceandtechnology,people'smaterialneedsareconstantlymet,andtheyaremoreeagertogetspiritualcomfortandpursuehigherspiritualneeds.Thispaperdiscussesthesignificanceandvalueofsenseofbelonginginthedesignofcontemporaryceramicsfordailyuse.Throughthedefinitionandsignificanceofthedesignprinciples,senseofbelongingandtheclassifica-tionofthesenseofbelongingrequiredbydifferentconsumergroupsofcontemporaryhouseholdceramics,thispaperbrieflyanalyzesitsinspirationforthedesignofcontemporaryhouseholdceramics,soastonarrowthedistancebetweenconsumersandproducts,createamoreharmoniousatmospherebetweenproducts,peopleandenvironment,thusbringingpeopleaspiritualsenseofpleasure,andmeetingpeople'sneedsforproductbelonging.Keywords:Belongingdemand;Dailyceramicdesign;Modeling;Decoration;Textureofmaterial随着科学技术和经济的日益发展,人们的物质生活水平得到极大的提高,对于产品的选择已经不局限于功能,更希望它能弥补自身精神世界的缺失,使自己获得心灵上的充实,建立自身与产品之间的亲密...