目录1.导言...........................................................................................................1选题背景.................................................................................................1研究目的和意义.....................................................................................1研究目的..........................................................................................1研究意义..........................................................................................1研究内容和方法.....................................................................................2研究内容..........................................................................................2研究方法..........................................................................................3研究思路.................................................................................................32.相关理论和文献综述................................................................................4商业银行市场营销管理理论..................................................................4效劳营销理论.........................................................................................4客户关系管理理论.................................................................................4数据挖掘.................................................................................................5国内外商业银行零售业务营销策略研究综述......................................63.J银行概况及营销现状..............................................................................8J银行介绍..................................................................................................8J银行零售业务营销策略..........................................................................8J银行零售业务营销现状分析..................................................................8J银行零售业务营销特征及现状....................................................8J银行零售业务营销营...
