电商企业的管理与发展——以京东商城为例摘要：随着网络技术的快速发展，科技改变了人们的生活方式。人们开始渴望在家就能够买到自己想要的商品，电商企业便应运而生。可以说，在庞大的市场需求下，电商企业迅速扩张，然而，在这一新领域的在市场竞争中，有很多企业诞生，同时又有很多企业灭亡。那么，这些成功存活并不断发展壮大的企业，究竟是如何进行管理与发展的呢？本文首先阐述了电子商务的定义及其现状，然后详细的描述了电商企业的优势，并以京东商城为例，最后提出了现在存在的问题和解决方法。关键词：电子商务京东商城物流体系经营模式Abstract:Withtherapiddevelopmentofnetworktechnology,scienceandtechnologyhavechangedthewaypeoplelive.Peoplebegantolongforahometobeabletobuywhattheywanted,ande-commercecompaniescameintobeing.Itcanbesaidthatunderthehugemarketdemand,e-commercecompanieshaveexpandedrapidly.However,inthisnewfieldofmarketcompetition,manycompaniesareborn,andmanyenterpriseshavealsodied.So,howdothesecompaniesthathavesurvivedandthrivedcontinuouslymanageanddevelop?Thisarticlefirstelaboratedonthedefinitionandstatusquoofe-commerce,andthendescribedindetailtheadvantagesofe-commercecompanies,andJingdongMallasanexample,andfinallyputforwardtheexistingproblemsandsolutions.Keywords:E-commerceJingdongMallLogisticsSystemBusinessModel目录一、电子商务的定义与现状...................................................................2（一）电子商务的分类...........................................................................2（二）电子商务的现状...........................................................................2二、电子商务行业的优势.......................................................................3三、京东商城的管理和发展案例...........................................................4（一）京东商城简介...............................................................................4（二）京东的理念.................................................................................4（三）京东赢利模式.............................................................................5（四）京东的核心能力........
