II目录摘要............................................................................................................................................IIAbstract.....................................................................................................................................III1.绪论.........................................................................................................................................11.1选题背景.......................................................................................................................11.2选题意义.......................................................................................................................11.3研究方法.......................................................................................................................11.4文献综述.......................................................................................................................22.《捉妖记》的营销宣传.........................................................................................................32.1海报宣传效果...............................................................................................................32.2《捉妖记》的预告发布................................................................................................32.3《捉妖记》宣传活动....................................................................................................43.对《捉妖记》的成功营销和内容不足的分析.....................................................................63.1电影声音元素的成功营销...........................................................................................63.2社会化媒体营销...........................................................................................................63.3粉丝经济是基础...........................................................................................................63.4参与营销...................................................
