7产品策略双语.pptxVIP免费

ProductChapter71LearningGoals1.Understandproductsandthemajorclassificationsofproductsandservices2.Learnthedecisionscompaniesmakeregardingtheirproductsandservices3.Understandbrandingstrategy4.Identifythefourcharacteristicsthataffectthemarketingofaservice5.Realizeadditionalproductissues2Definitions定义•Product产品Anythingofferedtoamarketforattention,acquisition,use,orconsumptionthatmightsatisfyaneedorwant.任何能够提供到市场供关注、获得、使用或消费，并可以满足需要或欲望的东西。Goal1:Understandproductsandtheirclassifications3•Products,Services,andExperiences•产品、服务和体验MarketofferingsmayconsistofacombinationofgoodsandservicesExperiencesareused...