50FashionColor应用摘要：洞庭湖渔耕文化作为一种极具特色的地域文化，经过岁月的洗礼和积淀，构成了渔歌、渔舞、渔鼓等具备民俗特色的民间活动，有着一定的人文价值。通过对洞庭湖渔耕文化资源优势和小鱼干包装现状的研究分析，发现洞庭湖渔耕文化极具一定的艺术价值和商用价值。小鱼干包装是传达洞庭湖本土文化的重要载体，也是洞庭湖渔耕文化传承的一个标志性符号，本文主要从图形、色彩、文字、结构形态等方面提炼出独具地域特色的视觉符号并对其加以融合创新，使小鱼干包装设计富含一定的洞庭湖渔耕文化的精神和文化内涵。将洞庭湖渔耕文化和当代包装理念相结合，采用新的设计表达形式和设计理念进行创新设计，设计出具备地域文化特色的包装设计，让洞庭湖渔耕文化得以更好地传承和弘扬，真正做到继承与创新并举，一定程度上促进本地经济发展。关键词：洞庭湖；渔耕文化；包装设计；应用Abstract:Asauniqueregionalculture,thefishingandfarmingcultureinDongtingLakehasformedfolkactivitieswithfolkcustomssuchasfishingsongs,fishingdances,fishingdrums.ThroughthestudyandanalysisoftheresourcesuperiorityandthepresentpackingsituationofsmalldriedfishinDongtingLake,itisfoundthatthefishingandfarmingcultureofDongtingLakehasacertainartisticvalueandcommercialvalue.SmalldriedfishpackagingisanimportantcarriertoconveythelocalcultureofDongtingLake,andisalsoasymbolofinheritanceoffishingcultureinDongtingLake,thetextmainlyfromthegraphics,color,text,structuralformandotheraspectstoextracttheuniqueregionalcharacteristicsofthevisualsymbolsandtheirintegrationandinnovation,thepackagedesignofdriedfishisrichinthespiritandculturalconnotationofthefishingandfarmingcultureofDongtingLake.CombiningDongtingLake'sfishingculturewithcontemporarypackagingconcepts,adoptingnewdesignexpressionsanddesignconceptstocarryoutinnovativedesign,anddesigningpackagingdesignswithregionalculturalcharacteristics,sothatthefishingfarmingcultureinDongtingLakecanbebetterinheritedandcarriedforward,trulyachievebothinheritanceandinnovation,andthustoacertainextent,promotethelocaleconomicdevelopment.Keywords:DongTingLake;fishingculture;packagedesign;application姜一姣JiangYijiao陕西师范大学美...
