2022年12月Dec.2022第46卷第6期Vol.46,No.6热带农业工热带农业工程TROPICALAGRICULTURALENCINEERING自贸港背景下海南省农业电商发展现状与新策略①黄媛媛②方纪华吴湾高静(中国热带农业科学院科技信息研究所海南海口571101)摘要海南省正在建设自由贸易港,距离正式封关运作不到3年时间。在新形势下,海南农业电商也在不断调整经营内容。通过梳理海南农业电商的发展历程,研判自贸港涉农政策对农业电商的影响,提出相应的农业电商经营的新策略,有利于弥合城乡数字鸿沟,加快推进农业数字化转型和提升农业现代化水平,实现乡村振兴和农业高水平对外开放的目标。关键词自贸港;农业电商;精准扶贫;乡村振兴;长效机制中图分类号F327.9CurrentSituationandNewStrategiesofAgriculturalE-commerceDevelopmentinHainanProvinceundertheBackgroundofFreeTradePortHUANGYuanyuanFANGJihuaWUWanGAOJing(InstituteofScienceandTechnologyInformation,ChineseAcademyofTropicalAgriculturalSciences,Haikou,Hainan571101)AbstractHainanprovinceisbuildingafree-tradeport,onlytwoyearsaway(by2025)fromitshavingtheseparateCustomsterritorystatus.Inthenewsituation,Hainanagriculturale-commerceisalsoconstantlyup‐datingitsoperation.Thisreportfirstreviewsthedevelopmentofagriculturale-commerceinHainan,thenanalyzingtheimpactofthefreetradeportpolicyonagriculturale-commerce,andfinallyproposingthecor‐respondingnewstrategiesofagriculturale-commerce.Itishopedthatthenewstrategiesproposedinthisre‐portwillhelptonarrowtheurban-ruraldigitaldivide,acceleratingthedigitizationofagricultureandupgrad‐ingthelevelofagriculturalmodernization,finally,thegoalofrevitalizingruralareasandopeningagricul‐turetotheoutsideworldatahighlevelwillbefostered.Keywordsfreetradeport;agriculturale-commerce;targetedpovertyalleviation;ruralvitalizationdigitization;long-termmechanism自2018年4月,习近平总书记在庆祝海南建省办经济特区30周年大会上提出支持海南逐步探索、稳步推进中国特色自由贸易港建设起,作为目前唯一的中国特色自由贸易港,海南进入了发展的重大机遇期。热带特色高效农业是海南省经济增长的主导产业之一,若能在改革窗口期抓住机遇将开创热带农业发展新格局。当前,海南农业电商在全面脱贫攻坚中效果显...