Candriverlesscarsbethedestination?Carshavealwaysevokedavarietyofemotions—fromthethrillsoffastspeedsandhuggingtightcorners,tothestressoflongcommutesandgridlock.Whetherit’stofeelasifyouaredrivinginthelapofluxury,ortoentertainyourchildren’ssoccerteamasyouchauffeurthemtotheirgame,theinteriorofavehicleplaysasignificantroleinaconsumer’sdrivingexperience.However,intoday’sdrivingenvironment,thereisonefeaturethatisconsistentacrossallvehicleinteriors—thesteeringwheel.Althoughmanycurrentvehiclemodelshaveautonomousfeatures,noneofferfullyautonomous,driverlesscapabilities.Fast-forwardtothenot-too-distantfuturewhenfullyautonomousvehiclesbecomethenormratherthantheexception.Thesevehicleswillredefineurbanmobilityasweknowit.Notonlywilltheybeautonomous,theywillbeshared,connectedandgreen.Forvehiclemanufacturers,thistrendposesimmenseopportunities,butalsoaclearriskthatmobility-as-a-servicecouldbecomeacommodity,effectivelyseveringtherelationshipbetweenautomakersandtheircustomers—unlessmanufacturersfindawaytocustomizevehicleinteriorstobothdelightanddeliverapersonalized,connectedin-vehicleexperience.1“Wearecurrentlyinanerawhenthingsthatwereoncesciencefictionarequicklybecomingreality.Simplethingsnooneeverimagined—likeusinganapptosharearide—arebecomingrevolutionary.Incumbentautomakers,newentrantsandotherindustriesreliantontransportationneedtoinnovateandexperimentevenfastertomeetthechallengesofthisneweraanddramaticallyevolvetheirbusinessmodels.Webelieveourlargeautomotiveclientscanbeinthedriver’sseattocommandthemarketformobilityservices.”—RandallJ.Miller,EYGlobalAutomotive&TransportationLeader...to?Self-learningandadaptiveuGesturefunctionuRetractablesteeringwheelandcontrolsuSwivelingseatsuHeads-updisplaywindshieldThebattleforthecustomerloomsasautonomouscarinteriorsredefinethedrivingexperience|2Completelynewinterfaceswillbesupportedasthesteeringwheel,gearshiftandpedalsmaynolongerberequired.Carinteriorswillincreasinglyintegrateentertainmentelementswithdesignsthatfunctionascommunall...
