GlobalAutomotive2016ColorPopularityReportAXALTACOATINGSYSTEMSAxaltaCoatingSystemsproudlypresentsthe64theditionofitsAutomColorPopularityReport.Axalta’scomprehensivereportprovidesanin-depthreviewofautomotivecolorpopularitybothbygeograpandvehicletype.Forthesixthconsecutiveyear,whiteleadsinglobalpopularity.At37percentworldwide,itisuptwofullpercentagepointsfrom2015.Asiafavorswhitemthananyotherregion;ataremarkable48percent,appearsonalmostoneofeverytwovehiclesthere.Black,stillat18percent,remainsthesecondmostpopularInAxalta’syearsofcolorpopularityreporting,blackhasonlybthemostpopularcolorinoneregion:Europe.Blackwasthetopcfrom1987through1997,exceptfor1995whenbluewastheprevachoiceinEurope.Silver,overtakenbywhiteasworldnumberonein2011,continuestoslidegloballycominginatonly11percent.Conversely,graycontinuesagradualclimbandisupapercentagepointandtiedwithsilverastheworld’sthirdmostpopularcolor.GraylsilverinpopularityinEurope(bysixpercent),NorthAmerica(fivepercent),andSouKorea(sevenpercent).Asthetopthreepositionsdemonstrate,neutralsremainmostpopular.However,inofboldcolors,NorthAmericaisthemostpopularregionforred(10percent),whileandEuropepreferblue(eachatninepercent).Yellow/goldisagainmostpopularin(fourpercent).Asaglobalcolorleader,Axaltahasbeenattheforefrontofautomotivecolordesigtrendsfordecades.Axaltaconvenedthefirst-everColorAdvisoryCommitteetocracolorsspecificallyforcarsin1926.Today,Axalta’scolorexpertsremainfocusedonpartneringwithvehiclemanufacturersbymonitoringindustrytrendsandforecastidesignandcolorpreferencestoengageconsumers.Colordrawstheeyeandisoftenakeyfactorinvehiclepurchases.But,Axaltacolodelivermorethanabeautifulfinish.OurcoatingsareformulatedtowithstandthefadingforcesofultravioletraysandtheefectsofharshweatherandenvironmentGlobalAutomotive2016ColorPopularityReportWhitewinsforthesixthconsecutiveyearandariseforgrayam2016globalhighlightsAxaltaCoatingSystemsproudlypresentsthe64theditionofitsAutomotiveColorPopularityReport.Axalta’scomprehensivereportprovidesanin-d...
