0981125MU_262423_074v3.i!"#$%&$'()*(+,,,!"#$"%&'()'!()%*+$"!,##"&&'-.+/+0"1"/%'2/&304%&')$(1'5667(18+/3"&'9$(,/:'%4"';($<:'3/=/"'()'%4"'.(&%'>?/+13#'2/:,&%$3"&-.//(0"#1&234"35"6(7819*(:"$3(;%$<"$31981125MU_262423_074v3.iITAAWEBCAST,FEBRUARY8,2000IntroductiontoSecretsofSoftwareSuccessIndustrystructureandhistoryIllustrationofselectedbestpracticesFuturetrendsDiscussionSource:SecretsofSoftwareSuccess2981125MU_262423_074v3.iITAAWEBCAST,FEBRUARY8,2000IntroductiontoSecretsofSoftwareSuccessIndustrystructureandhistoryIllustrationofselectedbestpracticesFuturetrendsDiscussionSource:SecretsofSoftwareSuccess3981125MU_262423_074v3.iProfessionalSoftwareServicesSoftwareProductsPackagedSoftwareEnterpriseSolutionsSoftwareProducts&ServicesEmbeddedSoftwareincl.ServicesProcessingServices(e.g.ADP)&InternetServices(e.g.Yahoo!)HardwareProductsHardwareMaintainanceServicesITMarketSurveyandBookScopeToptenplayersineachsegment(1997estimatedrevenuesinspecificsegments)MicrosoftIBMComputerAssociatesAdobeNovellSymantecIntuitAutodeskAppleTheLearningCompanyIBMOracleComputerAssociatesSAPHPFujitsuHitachiParametricTechnologyPeoplesoftSiemensAndersenConsultingIBMEDSCSCScienceApplicationsCapGeminiHPDECFujitsuBSOOrigin1.2.3.4.5.6.7.8.9.10.1.2.3.4.5.6.7.8.9.10.1.2.3.4.5.6.7.8.9.10.Source:IDC,McKinseydatabase,McKinseyanalysis11,6002,5601,0807607105505204203803505,3004,9203,7503,5101,9101,6201,5201,4101,3701,32010,2704,2603,2402,3602,1901,8101,270760700680$m$m$mRevenues1Revenues2Revenues226,63027,54018,9301Worldwideprofessionalsoftwareservicesrevenues2Worldwidesoftwarelicensesandmaintenance/supportrevenuesTOPTENPLAYERSPERSEGMENT4981125MU_262423_074v3.i*TotalrevenuesSource:SecretsofsoftwaresuccessRegionEurope(Austria,Denmark,France,Germany,Ireland,Italy,Netherlands,Luxemburg,Sweden,Switzerland)NorthAmerica(Canada,US)Asia(India,Israel,Japan)9395224373915123241BusinesstypeEnterprisesolutionsProfessionalservicesMasspackagedsoftwareSizeMidsizedcompanies(Rev.*
