湖北工程学院新技术学院市场调研报告题目：关于消费者对罗莎蛋糕的购买情况调查指导老师：颜弘小组成员：梁兆丰田志雄赵蓓王玲刘丹何小路邓艳莉周晓明专业班级：市场营销本科班（5133005341）第1页1关于消费者对罗莎蛋糕购买情况的调研报告关于消费者对罗莎蛋糕的购买情况的调研【摘要】随着孝感市人民生活水平的提高，孝南区的蛋糕店随之发展，而罗莎蛋糕作为蛋糕行业的佼佼者，在孝南地区也进行了驻扎。对消费者对罗莎蛋糕购买特征进行调研，有助于罗莎发展孝南消费者市场，赢得未来有力发展。本调研通过调查问卷的方式对消费者对罗莎蛋糕的购买情况进行了八个方面的调查，并且根据调查结果分析了【关键词】罗莎蛋糕店；消费者；口味；渠道；态度。第1页1关于消费者对罗莎蛋糕购买情况的调研报告目录一、调研基本情况·····················2（一）调研背景·························2（二）调研目的·························2（三）调研意义·························2（四）调研时间·························3（五）调研对象·························3（六）调研内容简要·······················3（七）调查方式·························3（八）调查目标·························4（九）调查实施步骤·······················4二.、调查数据分析·····················4（一）关于罗莎蛋糕问卷的口味数据统计分析············5（二）消费者对于罗莎蛋糕品种的认知度分析············8（三）关于罗莎蛋糕的价格分析··················12（四）渠道分析·························15（五）关于罗莎蛋糕店的优惠活动分析···············17（六）消费者对于罗莎蛋糕店的服务满意度分析···········19（七）罗莎蛋糕店竞争者分析···················19（八）调研的局限························22三、调研结论及建议·····················23（一）消费者的建议·················...
