Tounderstandthemarketingconcept,itisonlynecessarytounderstandthedifferencebetweenmarketingandselling.Nottoomanyyearsago,mostindustriesconcentratedprimarilyontheefficientproductionofgoods,andthenreliedon"persuasivesalesmanship"tomoveasmuchofthesegoodsaspossible.Suchproductionandsellingfocusesontheneedsofthesellertoproducegoodsandthenconvertthemintomoney.Marketing,ontheotherhand,focusesonthewantsofconsumers.Itbeginswithfirstanalyzingthepreferencesanddemandsofconsumersandthenproducinggoodsthatwillsatisfythem.Thiseye-on-the-consumerapproachisknownasthemarketingconcept,whichsimplymeansthatinsteadoftryingtosellwhateveriseasiesttoproduceorbuyforresale,themakersanddealersfirstendeavortofindoutwhattheconsumerwantstobuyandthengoaboutmakingitavailableforpurchase.Ascanbeseenfromthegraph,theaveragenumberofstudentsinuniversitiesincreaseddramaticallyovertheperiodfrom1999to2005.Before1998,lessthan###studentscouldentercolleges,however,after1999,peoplewhocanreceivedhigh-educatedwerecomingincreasinglyrise,andin2005thefigurehit###.Amultitudeoffactorscouldaccountfortherise.Inthefirstplace,withthedevelopmentofmodernscienceandtechnology,moreandmorepeopleawarethattheimportanceofalargescopeofknowledge.Ifamanhasawiderangeofknowledge,hewillhavemoreopportunitiestoachievesuccessandwillbebetterpilotofhislife.Inthesecondplace,governmentenablemorechancesformalesandfemalestogotocollege.However,thereisstillexistsomeproblems,suchas,qualityofteaching,students’accommodations,jobandsoon.Andhowtobalancethe升学and就业isalsoaseriousproblem.Anyhow,wewillbenefitalotfromcollegeaslongaswewanttopursueknowledge.
