麦格理-全球-电子竞技行业-电子竞技行业洞察：Fortnite表现稳定-2019.5.31-24页 (2).pdfVIP免费

Pleaserefertopage22forimportantdisclosuresandanalystcertification,oronourwebsitewww.macquarie.com/research/disclosures.31May2019GlobalEQUITIESThematicReports:LINK1,LINK2,LINK3PrioreSportsinSights:ReachingaNewApexMacquarie’sTopPickswithFavorableExposuretoeSportsPublishers:ATVI,EA,TTWO,Tencent,NetEase,PerfectWorldHardware:MSFT,Sony,INTC,Media:AMZN,FB,GOOG,DISAnalystsMacquarieCapital(USA)Inc.BenjaminSchachter+12122310644ben.schachter@macquarie.comEdAlter+12122311272ed.alter@macquarie.comAngelaNewell+12122316600angela.newell@macquarie.comMacquarieCapitalLimitedWendyHuang,CFA+85239223378wendy.huang@macquarie.comEllieJiang+85239224110ellie.jiang@macquarie.comeSportsinSightsFortniteStable;TwitchTop10UnchangedY/YKeypointsFortniteSeason9saw25mmhourswatchedinitsfirstweek,evenwithSeason8anddownonly12%fromSeasons6and7despitemuchmoreBRcompetition.ApexLegendsviewershipdropped53%m/mforMarch,53%forApriland44%forMay.EA’sguidanceforthegameisachievable,butnextcontentmustwork.Enteringtheslowersummer,thetop10gamesonTwitchinMayweretheexactsameaslastyear,andwerealsothetop10foreachweekofMay.KeyeSportsTakeawaysfromMay2019FortniteSeason9launchesevenwithSeason8–Fortnitehad25mmhoursofcontentwatchedonTwitchinthefirstweekofSeason9,evenwithSeason8anddownslightlyfrom28mminSeasons6and7.FortniteviewershiphasremainedrelativelyconsistentsinceSeason6lastAugust,largelyshruggingoffthecompetitionfromCoDandApex.InadditiontoSeason9,weekly$1mmFortniteWorldCupqualifiershelpedsustainviewershipintheclosingweeksofSeason8.GTAmaintains#3rank–TheGTAroleplayingtrendonTwitchincreasedhourswatchedby514%fromtheweekpriortothetrendtoitspeakat21.5mmhourswatched,risingtothe#3gameontheplatform.Sincethatpeak,weeklyviewershiphasdroppedtoamoreconsistent17mmhours/wkwhereithasbeenforthepast5weeks,butalsomaintainedits#3ranking.TTWOdoesnotdirectlymonetarilybenefitfromtheGTAroleplayingtrend,butdoestangentiallybenefitfromincreasedoverallengagementwiththeGTA.Apexdownbutnotout–Afterbreakingviewershiprecordswit...