ColorgradientorImageplaceholderResearchInstituteMarch2019EmergingConsumerSurvey2019ThoughtleadershipfromCreditSuisseandtheworld'sforemostexperts2EditorialWearedelightedtopublishthenintheditionoftheCreditSuisseResearchInstitute’sEmergingConsumerSurvey,astudythatdrawsontheannualfindingsof13,285detailedface-to-faceinterviewswithconsumersacrosseightemergingeconomieswhichreflectUSD10.7trillionofconsumption.Theseconsumerscontinuetoredrawtheglobalconsumptionmapastheirincomesrise.Chinaspecificallyhasnowbecomethesecond-largestfinalconsumermarketintheworldandalsothesecond-largestpoolofwealth.Thesurveyprovidesauniqueresourcewithwhichtoanalyzethesedevelopments.WeagainanalyzethefortunesofconsumersacrossBrazil,China,India,Indonesia,Mexico,RussiaandTurkey,andtherelatedgrowthopportunities,butalsoaddafocusonThailandforthefirsttimetobroadenouranalysisoftheAsiaregion.Despitealess-supportivecyclicalbackdropin2018,oursurveystillrevealshealthyconfidenceamongamajorityofourrespondentslookinginto2019.Inrecentsurveys,theprospectsfortheAsianconsumerhavestoodoutasthebrightest,andweagainfindIndiatoppingoursentimentscorecardsupportedbypositiveincomecharacteristics.Chinaranksthird,althoughitsstandinghasslippedanotch,displayingtheweakestincomeexpectationswehaveseenforChina.RealwagesinChinaarecurrentlyincreasingattheirslowestpaceforsevenyears.Themostnotableandpositiveregionaldevelop-mentthisyearhasbeenarapidimprovementinconsumersentimentinLatinAmerica.FollowingamajorpoliticalupheavalinBrazilandMexico,weareseeingconsumersrecordingthehighestlevelsofconfidenceintheirpersonalfinancialoutlooksincethestartofoursurvey.Brazilrankssecondinourscorecardand,ofthetwoLatincountriesouranalystsreview,hasthemoresecuremedium-termoutlookinmacroeconomictermsinourview.Alongsidethecountrycontrasts,thestudyagaindelvesintostructuralandbehavioralthemesatwork.Whenassessingthegrowthprospectsofconsumerend-markets,theroleplayedbythe“millennial”consumeriskey.Thestudyprovidesauniquepictureofthecurrentprioritiesandpreferenc...
