2019GLOBALBEAUTYANDPERSONALCARETRENDSub-ZeroWasteAnewdawnisfastapproachingforbeautyandpersonalcare.0405WHATISTHETREND?Ifbrandsdon’tchangetheirapproachnow,theywon’texistinthefuture.Beautyandpersonalcare(BPC)businessesmustswitchtoawholenewparadigmintermsofsustainabilityandzerowaste.Somecompaniesarealreadydiscussingtotallycircumventingpackaging.Thisisnotjustatrend,itisamovement.WHATYOUSHOULDDOABOUTITGainingthefirst-moveradvantageiskey.Thecompaniesthatputcurrentprofitsaheadofinvestmentinzero-wastesolutionswillloseoutinthelongterm.Indiebrandsalreadyhaveanedge,astheyhavebuilttheirbusinesspracticesaroundethics.High-profitBPCbrandsthataren’tinvestinginthisareaarealreadycondemningthemselves.HOWYOUCANLEADTHEMOVEMENTBeingsustainabledoesn’tmeancompromisingonqualityorluxury.Innovateandbecleverwithupcyclingconcepts,refills,andproduct-lifeextensions.Betransparenttocreateabetterrelationshipwithconsumersandprovidethemwiththeguidanceandeducationtomakechanges.Whyyoumustactnow.0607YOURCUSTOMERSDEMANDACTIONThisisnotjustatrend;it’samovementtowardsaground-shakingnewarchetypefortheindustry.SomeBPCcompaniesarealreadydiscussingcompletelyremovingpackagingfromtheequation.Ifbrandsdon’tchangetheirapproachnow,theywillbecomeinsignificant.Thefirst-moveradvantageiskeytoachievingsuccessandbrandsthatplacecurrentprofitsaheadofmakingthenecessaryinvestmentinzero-wastewillnotbearoundinthefuture.Nativebrandsalreadyhavetheupperhandastheyhavebuilttheirbusinesspracticesaroundethics.Largerbrands,whoaremovingasslowasoiltankers,mustthinkaboutbecomingspeedboatstocatchupwithsmaller,morenimblecompetitors.Yourcustomersarepayingalotmoreattentiontotheirimpactontheplanetandclimatechangecallsaremoredrasticthaneverbefore.Abigger-picturefocusisneededthroughoutthebeautyandpersonalcareindustrysupplychainforatruezero-wastementality.Whatisthetrend?0809Thisisnotjustatrend;it’samovementtowardsaground-shakingnewarchetypefortheindustry.1011Aswastereductionbecomesmoreevidentinday-to-daylives,moreglobalconsumerswillscruti...
