2019MarketinginChinaStudyAnoverviewoffindingsandopportunities,featuringinsightsfromTheRightPartnershipIsEssentialToSuccessfulMarketingInChina,aMay2019commissionedstudyconductedbyForresterConsultingonbehalfofTheTradeDesk.Featuringdatafromacommissionedsurveyconductedby2“Thereisamassive,untappedopportunityforbrandstogrowinChina.Wehavepurposelybuiltourplatformforcompaniesofallsizestocapitalizeonthisgrowth.”JeffGreenCEO&FounderTheTradeDesk3AboutthestudyTheRightPartnershipIsEssentialToSuccessfulMarketingInChinawasconductedbyForresterConsultingonbehalfofTheTradeDesk.Itsurveyed300marketingleadersacrossNorthAmerica(100),APAC(100),andEMEA(100),allofwhommakeorinfluencemarketingdecisions.Thirty-fourpercentofrespondersareC-level.Amongrespondentcompanies,75%haveannualglobalrevenuesinexcessof$1billionUSD.Morethanhalfwillspendinexcessof$100millionUSDondigitalmediainChinathisyear.TheTradeDeskTheTradeDeskisatechnologycompanythatempowersbuyersofadvertising.Throughitsself-service,cloud-basedplatform,adbuyerscancreate,manage,andoptimizedigitaladvertisingcampaignsacrossadformatsanddevices.Integrationswithmajordata,inventory,andpublisherpartnersensuremaximumreachanddecisioningcapabilities,andenterpriseAPIsenablecustomdevelopmentontopoftheplatform.AdditionaldatasourcesUnlessotherwisestatedorattributed,alldatapointsarefromTheRightPartnershipIsEssentialToSuccessfulMarketingInChina,aMay2019studyconductedbyForresterConsultingonbehalfofTheTradeDesk.4TheTradeDesk'sChinaofferingWhatitisTheTradeDeskisthefirstglobalprogrammaticplanningandbuyingplatformtogiveadvertisersaccesstopremiuminventoryfromthemajorChinesemediaplayers:Alibaba,Baidu,IQIYI,andTencentMarketingSolution.WhatitenablesBrandscannowbuyaudience-based,digitaladvertisingprogrammaticallyinChinaandacrosstheworldthroughasingledemand-sideplatform.AdvertisersgainunfetteredaccesstopremiumChinamediawithglobal-standardinsights,data,reporting,safety,andtransparencyatthehighstandardbrandsexpect.Mediabuyerscaptureefficienciesthroughunifiedaudie...
