2019SOCIALMEDIAMARKETINGINDUSTRYREPORTHowMarketersAreUsingSocialMediatoGrowTheirBusinessesMAY2019BYMICHAELA.STELZNERCopyright2019,SocialMediaExaminer2019SOCIALMEDIACopyright2019,SocialMediaExaminerLetterfromtheauthor…Hello,fellowmarketer!Welcometoour11thannualreport!Thisisthelongest-runningsocialmediamarketingstudy.Andyes,socialmediamarketingisstillchanging.This46-pagereportcontainseasy-to-digestinsightsintohowmarketersarecurrentlyusingsocialmediaandtheirfutureplans.Ifyou'reinchargeofmarketingyourbusiness,you'llwanttocloselyexaminethe60+chartsonthefollowingpages.I'llrevealthe"not-so-obvious"findingsinthisdata-richcontent.Thereportcoversallofthemajorsocialplatforms,organicandpaidactivities,contentmarketing,andmuchmore.Morethan4,800ofyourfellowmarketersprovidedthekindsofinsightsyouwon'tfindelsewhere.Ihopeyouenjoyit!Ifyoufindvalueinthisreport,pleaseletyourpeersknowaboutit.Youcanfindtheoriginalpageforthereporthere:https://www.socialmediaexaminer.com/report2019/Allmybest!MichaelA.StelznerFounder,SocialMediaExaminerHost,SocialMediaMarketingpodcast2019SocialMediaMarketingSocialMediaExaminer.comPageof246IndustryReport©2019SocialMediaExaminerTableofcontentsEXECUTIVESUMMARY4.....................................................................................................MAJORFINDINGS5............................................................................................................TOPQUESTIONSFACEDBYSOCIALMEDIAMARKETERS6...................................................BENEFITSOFSOCIALMEDIAMARKETING7........................................................................COMMONLYUSEDSOCIALMEDIAPLATFORMS11..............................................................THEMOSTIMPORTANTSOCIALPLATFORMFORMARKETERSIS...15..................................THERISEANDFALLOFSOCIALPLATFORMS17..................................................................ORGANICSOCIALMEDIAPOSTING18................................................................................SOCIALMEDI...
