THEMEREPORTAcomprehensiveanalysisandsurveyofthetheatricalandhomeentertainmentmarketenvironment(THEME)for2018.THEMEREPORTTABLEOFCONTENTSChairman’sLetter03ResearchNote04ExecutiveSummary05Theatrical:Global07Theatrical:U.S./Canada14TheatricalDemographics23HomeEntertainment:Global29HomeEntertainment:U.S.32HomeViewingDemographics40TotalTheatrical&HomeEntertainment44Appendix47•••3THEMEREPORTChairman’sLetterChairman’sLetterANOTEFROMTHERESEARCHTEAM4THEMEREPORTResearchNoteResearchNote5THEMEREPORTExecutiveSummarySummaryTOTALTHEATRICAL&HOMEENTERTAINMENT••THEATRICAL••••HOMEENTERTAINMENT••6THEMEREPORTExecutiveSummarySummaryHOMEENTERTAINMENT(CONT’D)••THEMEREPORTTHEATRICAL:GLOBAL8THEMEREPORTGlobalBoxOfficeGlobalBoxOffice9THEMEREPORTInternationalBoxOfficeInternationalBoxOffice10THEMEREPORTTopInternationalBoxOfficeMarketsTopInternationalBoxOfficeMarkets11THEMEREPORTGlobal3DBoxOfficeGlobal3DBoxOffice12THEMEREPORTGlobalCinemaScreensGlobalCinemaScreens122%13THEMEREPORTGlobalCinemaScreensGlobalCinemaScreensTHEMEREPORTTHEATRICAL:U.S./CANADA15THEMEREPORTU.S./CanadaBoxOffice&AdmissionsU.S./CanadaBoxOffice&Admissions16THEMEREPORTU.S./CanadaAdmissionsU.S./CanadaAdmissions17THEMEREPORTFilmsRated&ReleasedFilmsRated&Released18THEMEREPORTFilmsProducedFilmProduction19THEMEREPORTTop25FilmsTop25Films20THEMEREPORTTopFilmDemographicsbyGenderTopFilmDemographicsbyGender21THEMEREPORTTopFilmDemographicsbyEthnicityTopFilmDemographicsbyEthnicity22THEMEREPORTU.S.CinemaScreensU.S.CinemaScreensTHEMEREPORTTHEATRICALDEMOGRAPHICS24THEMEREPORTTheatricalAttendanceDemographicsAttendanceDemographics25THEMEREPORTTheatricalFrequentMoviegoersFrequentMoviegoers26THEMEREPORTTheatricalDemographicSharesDemographicShares27THEMEREPORTTheatricalPerCapitaAttendancePerCapitaAttendanceComparison28THEMEREPORTTechnology&MoviegoersTechnology&MoviegoersTHEMEREPORTHOMEENTERTAINMENT:GLOBAL30THEMEREPORTGlobalHomeEntertainmentGlobalHomeEntertainment31THEMEREPORTGlobalPayTV&OnlineVideoGl...