2019年内容管理和策略.pdfVIP免费

2019ContentManagement&StrategySURVEYCONTENTTECHSUMMIT2CONTENTTECHSUMMITTABLEOFCONTENTSSponsor’sMessage...................................................................................................................3Introduction................................................................................................................................4KeyFindings................................................................................................................................5Methodology/Demographics.............................................................................................6UseofStrategicApproach..................................................................................................8StrategicManagementofContent.................................................................................10OpinionsAboutContentManagement........................................................................14ContentManagementProcesses.....................................................................................15OverallSuccess........................................................................................................................16ContentManagementTechnology.................................................................................17StrategicContentCreation...............................................................................................22StrategicContentManagementChallenges.............................................................26About...........................................................................................................................................273CONTENTTECHSUMMIT●SPONSOR’SMESSAGEVennliisaproudsponsorofthisstudyfromContentMarketingInstitute(CMI)andtheContentTECHSummit.AtVennli,webelievethatconnectingwithyourcustomerinmeaningfulwaysisaresultofadeepunderstandingofbuyerjourneys,personas,andtheuseofdata—especiallycustomerdata.Bringingallofthosetogetherresults...