温馨提示松阳县养老院商业计划1书目录目录......................................................................1摘要....................................................................2一、调查的基本情况....................................................2二、松阳县养老服务机构状况............................................2三、福利服务机构的老年人状况..........................................3第一章夕阳红养老院基本情况............................................41.1养老院发展前景.....................................................41.2养老院概况.........................................................41.3养老院优势.........................................................4第二章夕阳红养老院的市场分析..........................................52.1养老院行业情况.....................................................52.2养老院的需求情况...................................................6第三章养老院的营销策略................................................73.1经营理念...........................................................73.2规范服务...........................................................73.3客户定位...........................................................73.4促销方式...........................................................72第四章夕阳红养老院管理与人员计划......................................74.4人员培训...........................................................94.5人员绩效考核方法..................................................104.6薪酬奖惩制度......................................................15第五章风险分析与规避对策.............................................165.1风险分析..........................................................165.2风险应对..........................................................17（1）硬件问题.......................................................17（2）、从相关案件反映养老机构在经营管理中应注意的问题................17第六章财务分析.......................................................186.1销售收入明细表.........................
