652023年/第18期/6月OBE理念下文化产业管理专业教学改革探究彭桂芳（武汉轻工大学管理学院湖北武汉430048）摘要文化产业的高质量发展需要高素质的文化产业人才来支撑。文章以OBE教育理念为指导，探究文化产业管理专业的教学改革。在课程体系上坚持模块化教学，教学内容上强化课程思政和实践教学，教学方法上采用任务驱动式教学，教学评价上采用混合式教学评价模式，充分发挥OBE理念优势，创新教学模式，提高教学质量和水平。本研究旨在为新时代文化产业的发展培养有文化、懂创意、善经营、会管理、有担当的高素质人才，以推动中国文化产业的高质量发展，助力文化强国建设。关键词OBE理念；文化产业管理专业；教学改革中图分类号：G642文献标识码：ADOI:10.16400/j.cnki.kjdk.2023.18.020ExplorationofTeachingReforminCulturalIndustryManagementMajorunderOBEConceptPENGGuifang(SchoolofManagement,WuhanPolytechnicUniversity,Wuhan,Hubei430048)AbstractPromotingtheconstructionofastrongculturalcountrythroughthehigh-qualitydevelopmentoftheculturalindustryrequiresthesupportofhigh-qualityculturalindustrytalentswhocanadapttomarketdemand.AdoptingtheOBEeducationconcepttoguidetheteachingreformoftheculturalindustrymanagementmajor,byadheringtomodularteachinginthecurriculumsystem,strengtheningideologicalandpracticalteachingintheteachingcontent,adoptingtaskdriventeachinginteachingmethods,andadoptingahybridteachingevaluationmodelinteachingevaluation,theadvantagesoftheOBEconceptcanbefullyutilized,innovativeteachingmodelscanbeinnovated,andteachingqualityandlevelcanbeimproved.Inordertocultivatehigh-qualitygraduateswithculture,creativity,goodmanagement,andresponsibilityforthedevelopmentoftheculturalindustryinthenewera,promotethehigh-qualitydevelopmentofChina'sculturalindustry,andassisttheculturalpower.KeywordsOBEconcept;culturalindustrymanagementmajor;teachingreform1问题的提出21世纪以来，文化产业作为一种创意性强、融合度高、产业附加值大，行业联动效应明显的环境友好型产业，在推动中国经济高质量发展、满足人民对于美好生活的向往、提升国家文化软实力等方面，发挥着越来越重要的作用。然而，我国文化产业的发展虽然已经取得了一系列的成就，但依然面临原创质量不高...
