纺织报告|FANGZHIBAOGAO1231湘绣的历史文化以湖南长沙为中心的绣制工艺品被誉为湘绣，是一种优雅精致的艺术形式。在漫长的历史长河中，湘绣历经朝代更替和社会变迁，逐渐成为一种独具特色的手工艺文化形态。这种工艺美术品独具匠心，具有独特的艺术魅力。其图案纹样丰富、色彩绚丽，造型精巧细腻，针法精细多变，工艺精湛考究，深受人们的喜爱。湘绣作为一种刺绣工艺品，以古代宫廷绣、士大夫闺阁绣等为基础，融合了苏绣、粤绣和其他绣种的精髓，形成了一种现代意义上的独特风格。湘绣作为一种源远流长、历史悠久的艺术当代数字文化传播方式在湘绣技艺创新与传承中的应用何舟（长沙理工大学，湖南长沙410114）ApplicationofcontemporarydigitalculturecommunicationmethodsintheinnovationandinheritanceofXiangEmbroideryskillsHeZhou（ChangshaUniversityofScience&Technology,Changsha410114,China）AbstractAsanimportantpartofcultureofHunan,XiangEmbroideryisanationalintangibleculturalheritage.Withthedevelopmentofsocialeconomy,people’sdemandsforqualityoflifearebecomingincreasinglyhigh,andtraditionalhandicraftsarefacingacrisisofloss.Inthewaveofdigitaltransformation,theInternethasinjectedinfiniteinnovationvitalityintotraditionalhandicrafts,providingthemwithbroaddevelopmentspace.Atthesametime,newmediahasalsohadacertainimpactontraditionalcraftsmanship.Inthecurrentinformationage,XiangEmbroideryhasalsobeenendowedwithmorefunctionsandsignificance.Withthepassageoftime,theinheritanceofXiangEmbroideryhasgraduallydeclined,andhowtokeepitupwiththetimeshasbecomeamajorchallenge.Therefore,thispaperproposesaninnovativewayofXiangEmbroideryinheritance,whichpromotesinnovativedevelopmentofXiangEmbroiderythroughmoderndigitaltechnologyandnetworkcommunication.ItanalyzesthenecessityofXiangEmbroideryinheritancefromtheperspectivesoftraditionalcultureandmoderntechnology,andstudiesitsinnovativeinheritancemethodstoinjectacontinuousstreamofvitalityintoit.KeywordsXiangEmbroidery;intangibleculturalheritage;digitalcommunication;innovation形式，其起源可以追溯到宋代，在明清时期达到了鼎盛，但随着改革开放的推进，湘绣逐渐式微，直到近年来焕发出新的生机。湘绣在漫长的...
