冰雪运动ChinaWinterSports第45卷第2期2023年3月Vbl.45No.2Mar.2023D01:10.16741/j.cnki.bxyd.2023.02.001后冬奥时代我国冰雪运动发展的突出问题与优化策略白雪(吉林体育学院冰雪产业学院，吉林长春130000)摘要：随着北京冬奥会的成功举行，我国冰雪运动发展进入后冬奥时代。新时期如何继续保持冰雪运动热度，带动更多的人参与其中，成为当前我国冰雪运动发展必须面对的现实问题。研究从冰雪运动发展基础薄弱、牵引力不足和内生力较弱等几个方面，归结后冬奥时代阻碍我国冰雪运动发展的突出问题，透射出对于冰雪运动发展由表及里的影响。提出充分发挥北京冬奥会"基座"效应，注重冰雪文化、冰雪人才、冰雪产业等要素的全方位建设，旨在增加冰雪运动普及的广度与深度，在全社会营造浓厚的冰雪氛围，加速引导发展方式创新，拓宽冰雪运动市场化道路，为后冬奥时代我国冰雪运动的可持续发展提供理论借鉴。关键词：后冬奥时代；冰雪运动；突出问题；优化策略中图分类号：G812.7文献标识码：A文章编号：1002-3488(2023)02-0001-06OutstandingProblemsandOptimizationStrategiesfortheDevelopmentofIceandSnowSportsinChinainthePost-WinterOlympicsEraBAIXue(SchoolofIceandSnowIndustry,JilinInstituteofPhysicalEducation,Changchun130000,China)Abstract:WiththesuccessfillholdingoftheBeyingWinterOlympics,thedevelopmentoficeandsnowsportsinChinahasenteredthepost-WinterOlympicsera.HowtocontinuetomaintainthepopularityoficeandsnowsportsinthenewperiodandleadmorepeopletoparticipateinithasbecomeanactualproblemthatmustbefacedbythedevelopmentoficeandsnowsportsinChinaatpresent.ThispapersummarizestheoutstandingproblemsthathinderthedevelopmentoficeandsnowsportsinChinainthepost-WinterOlympicserafromseveralaspects,suchasweakfoundationforthedevelopmentoficeandsnowsports,insufficienttractionandweakendogenousforce,andreflectstheimpactonthedevelopmentoficeandsnowsportsfromthesurfacetothecentre.Itisproposedtofiillyplaytothe"pedestal"effectoftheBeijingWinterOlympics,focusontheall-roundconstructionoficeandsnowculture,iceandsnowtalents,iceandsnowindustryandotherelements,aimingtoincreasethebreadthanddepthoficeandsnowsportspopularization.Atthesametime,creatingastrongiceandsnowatmosphereint...
