2023年第04期·总第346期140【经贸教育】高职电子商务专业岗课赛证融合育人模式研究黄芳姜宇（哈尔滨职业技术学院，黑龙江哈尔滨150081）[摘要]开展岗课赛证融合育人是提高人才培养质量、深化专业教学改革、满足区域人才需求的有效途径。现阶段，高职院校电子商务专业人才培养面临在专业课程体系与人才供求、校企合作、岗位与课程融合度、课程评价等方面的问题。以哈尔滨职业技术学院电子商务专业为例，通过实践研究探索电子商务专业岗课赛证融合育人模式路径，以目标定位为导向，构建“岗课融通服务产业链、赛证融通强化技术链、课证融通提升人才链”的育人机制，为高职电子商务专业人才培养提供参考路径。[关键词]电子商务专业；岗课赛证；育人模式[中图分类号]G642.0[文献标识码]A[文章编号]2095-3283(2023)04-0140-04ResearchontheIntegratedEducationModelofPost-Course-Competition-CertificationinHigherVocationalE-commerceMajorsHuangFangJiangYu(HarbinVocationalandTechnicalCollegeDepartmentofScientificResearch,HarbinHeilongjiang150081)Abstract:carryingoutPost-Course-Competition-Certificationintegrationeducationisaneffectivewaytoimprovethequalityoftalenttraining,deepenthereformofprofessionalteaching,andmeettheneedsofregionaltalents.Atthisstage,thetrainingofe-commerceprofessionalsinhighervocationalcollegesisfacedwithrealproblemssuchasthedislocationoftheprofessionalcurriculumsystemandthesupplyanddemandoftalents,thelackofintegrationbetweenasinglepostandthecurriculumintheformofschool-enterprisecooperation,andtheinabilityofcurriculumevaluationtoreflectstudents'jobcompetency.PracticalresearchexploresthepathoftheeducationmodeofPost-Course-Competition-Certificationintegrationofe-commercemajors,andtakesthegoalorientationastheguidetobuildaneducationmechanismof"post-courseintegrationserviceindustrychain,competition-certificateintegrationtostrengthentechnologychain,coursecertificateintegrationtoenhancetalentchain",Provideareferencepathforthecultivationofe-commerceprofessionalsinhighervocationalcolleges.KeyWords:E-commercemajor;Post-Course-Competition-Certification;EducationModel一、前言产教融合深度发展是推动现代职业教育蓬勃发展的重要因...
