44纺织报告|FANGZHIBAOGAO纺织服装行业数字化转型分析邵皖燕，孔梦璇（江苏省纺织产品质量监督检验研究院，江苏南京210007）DigitaltransformationanalysisofthetextileandclothingindustryShaoWanyan,KongMengxuan（JiangsuTextilesQualityServicesInspectionTestingInstitute,Nanjing210007,China）AbstractThetextileandclothingindustryisChina’straditionaladvantageousindustry,buttherearecurrentlyproblemssuchastheshortageofhigh-leveltalents,thelaginthedevelopmentofadvancedtechnologyandequipment,andthelowlevelofinnovationandinformatization.Exploringdigitaltransformationtorealizethedevelopmentandupgradingofthewholeindustryhasbecomeanimportantstrategicgoalofthewholeindustry.Thedigitaltransformationofthetextileandclothingindustryisnotonlytomeettheneedsofthedevelopmentofthetimes,butalsoamajorstrategytoseizemarketopportunities.However,restrictedbyfactorssuchasintensivelaborforce,lowproductionefficiency,backwardmarketingmodelandbackwardmanagementmodel,thedigitaltransformationofthetextileandclothingindustryisdifficult.Basedonthis,thispaperanalyzestheapplicationstatusofdigitaltechnologyinthetextileandclothingindustryinordertopromotetheinnovativedevelopmentofthetextileandclothingindustry.Keywordsdigitization;textileandclothingindustry;flexiblesupplychain;digitalmarketing摘要纺织服装产业是中国传统优势产业，但目前存在高层次人才短缺、先进技术设备发展滞后、创新能力和信息化程度不高等问题。探索数字化转型实现全行业的发展升级已经成为全行业重要战略目标。纺织服装行业的数字化转型既是顺应时代发展的需要，也是抢占市场机遇的重大战略。然而，受密集型劳动力、生产效率低、营销模式落后、管理模式落后等因素的制约，纺织服装行业的数字化转型举步维艰。基于此，文章分析了数字化技术在纺织服装行业的应用现状，以期推动纺织服装行业创新发展。关键词数字化；纺织服装产业；柔性供应链；数字营销中图分类号：TS1文献标志码：A经历了农业经济和工业经济发展之后，社会经济发展迎来了数字经济这一新形态。这是随着社会信息技术发展应用和社会信息化高度发达而产生的新经济形态，是以数据为资源，以软硬件为载体，进而驱动社会经济向更高层次发展[1]。随着科技...
