2023年第04期·总第346期36【旅游经济】基于网络文本的渔村民宿游客消费体验研究高洁1史京帅2（1.中国海洋大学旅游管理硕士教育中心,山东青岛266100；2.烟台文化旅游职业学院，山东烟台264003）[摘要]旅游民宿在体验经济和乡村振兴中具有重要地位,研究渔村民宿游客消费体验对提升渔村经济效应、丰富乡村民宿的研究视角具有重要作用。以青岛渔村民宿为例,通过后裔采集器爬取携程网游客评论,使用ROSTCM6、Gephi和UCINET进行词频分析、社会网络和中心性分析及情感分析,结果显示:渔村民宿游客消费体验可分为七种,海洋风情是渔村民宿游客消费体验的重要特点;渔村民宿游客消费体验呈三级分布,游客对不同体验的关注程度为:住宿餐饮体验、民宿主人沟通体验>对客服务体验、景观打造体验>乡土文化体验、休闲舒压体验、情怀氛围体验;游客对渔村民宿整体呈现比较积极的情感。据此对渔村民宿发展提出建议。[关键词]渔村民宿；体验经济；网络文本；消费体验；旅游[中图分类号]F592[文献标识码]A[文章编号]2095-3283(2023)04-0036-06ResearchontheConsumptionExperienceofB&BTouristsinFishingVillageBasedonOnlineTextsGaoJieShiJingshuai(1.ourismManagementMasterEducationCenter,OceanUniversityofChina,QingdaoShandong266100;2.YantaiVocationalCollegeofCultureandTourism,YantaiShandong264003)Abstract:TourismB&Bshaveanimportantpositioninexperienceeconomyandruralrevitalization,andstudyingtouristconsumptionexperienceoffishingvillageB&BsplayanimportantroleinenhancingtheeconomiceffectoffishingvillagesandenrichingtheresearchperspectiveofruralB&Bs.TakingQingdaofishingvillageB&Basanexample,wecrawledCtrip.comtourists'reviewsbydescendantcollector,andusedROSTCM6,GephiandUCINETforwordfrequencyanalysis,socialnetworkandcentralityanalysisandsentimentanalysis.Theresultsshowthat:(1)FishingvillageB&Btourists'consumptionexperiencecanbedividedintoseventypes.MarinecustomsaretheimportantcharacteristicsoffishingvillageB&Btourists'consumptionexperience.(2)ThetouristconsumptionexperienceoffishingvillageB&Bsisdistributedinthreelevels,andthedegreeoftourists'attentiontodifferentexperiencesis:accommodationanddiningexperience,communicationexperienceofB&Bhosts>serviceexperienceforguests,landscapecre...
